Disney has an unsaid & indispensable bond with every American kid. As a result, every household in the US has at least one item that is pertaining to Disney, then, it might be produced by, made by, endorsed by or licensed by Disney.
As a result of this undying & natural affinity, Disney & the kids seem to have a strong bonded relationship that is being carried forward from generations together.
Disney Corporation understands the same and have been producing baby clothing ever since they have been in to the business. The strategy is simple – with every new movie they include this clothing in their merchandise that promotes the main characters of the film. In 1977, George Lucas introduced in this format of marketing. He proved his point when Disney licensed the tie-ups with the Star Wars and sold Star Wars clothing & other merchandise like a hot cake.
Now-a-days with every new Disney movie, the kids know the characters even before the parents have barely heard about them. Sometimes, these titles or the main characters become major hits among the kids but fail to impress the parents like it happened with Bambi. But of course, it is not always true. Usually the characters prove a hit for both the parents as well as the kids. To understand this phenomena better, you compare the sales of Home on the Range as against Finding Nemo. It goes without saying that the products that strike the chord equally with the parents as well as the kids, are the better sellers in the market.
Here are some major Disney hits among kids & babies’ clothing.
1. The Little Mermaid
While it was released 16 years ago, the movie’s characters have marked a milestone among people. The young girls till date love to be Arial – The Little Mermaid. The mothers also love to help their daughters become one. Disney has successfully encashed the character of this ‘titular mermaid. While loads of T-shirts, swimsuits, & varied other items of clothing for babies & children sell big with the ‘Arial’ designs; several other motifs of the film are appreciated by the kids as well as their parents.
2. Finding Nemo
Another intriguing & successful interpretation of the aquatic world by Disney, their latest offering Finding Nemo is selling massive amounts among babies? clothing, especially for the swim wear. Also cool & soothing summer wear for girls as well as boys borrow exclusive designs from the film’s blue toning. A rather interesting fact is that the first look of the ‘infants’ page on the company’s website that is Disney Direct features a one-piece girls’ swim suit based on the theme of the flick, Finding Nemo. The company?s web store says, this is getting rave responses.
3. Classic Characters
Who can forget the beginning of the world of Disney – that is – Mickey Mouse and his sweaty pie, Minnie Mouse. The characters of this series that are Mickey’s friends Goofy & Donald Duck, Donald’s love Daisy Duck, Mickey’s pet Pluto and Minnie Mouse are the all time classic hits of Disney in all regards, then why not kids’ clothing!
Among 20 toddlers playing in a room at least 10 would indispensably be marked with one of these characters or their toys would have one print of the same. It won’t be wrong to say that when it comes to clothe your Mickey & Minnie, these classic characters are a sure & simple choice to go for!